The UK Car of the Year Awards is pleased to announce that Start Rescue has become its headline sponsor for 2026 and 2027.
Start Rescue is one of the UK’s leading breakdown and vehicle recovery companies, recently securing an unmatched seventh Which? Recommended Provider rating in succession, underlining its status as one of the most trusted partners for UK motorists.
John Challen, judge and co-chairman, UK Car of the Year Awards, comments: “Start Rescue’s commitment enables the UK Car of Year Awards to offer motorists our completely independent recommendations on the best new cars available in the UK market, as well as awarding our main UK Car of the Year Award.
“As a partner, it brings a wealth of real-world expertise and a fresh perspective our judges can benefit from. Not only does Start Rescue support motorists every day of the year across the UK but it has many reliability and performance insights, as well as an enviable reputation for going the extra mile for its policyholders.”
The UK Car of the Year Awards is a wholly independent set of awards, highlighting and advising on the best new cars on the market specifically for UK customers. Established in 2014, the Awards are designed specifically for the UK car-buying public. The calibre of the 31 professional journalist judges who cover the whole industry gives the UK Car of the Year Awards unique authority. Geographically all corners of the UK are represented, and the judges are some of the most respected names in motoring journalism.
Lee Puffett, managing director of Start Rescue adds: “Start Rescue is passionate about promoting road safety, better vehicle reliability, giving UK motorists a quality service and relevant advice. The annual, expert recommendations of the UK Car of the Year Awards is an area we want to support and help grow.”